BJ's Brew House

Pencilbox was asked by BJ's Brewhouse to brand their small concept grill restaurant. The restaurant smaller concept would be introduced in beach towns and historic communities where a large "box" restaurant would not be as welcomed. Deliverables included branding, menu design, package design, coasters, menu boards and special beer logos.

Pencilbox partnered with BJ's Brewhouse to aunch a line of craft sodas and update their weekly advertising presences.